You can download my resume here.

Throughout my career, I've worked for NBCUniversal, Disney, Princeton Partners, and Viacom. While working in design, digital, marketing, and broadcast, I received an Emmy, multiple Webby Awards, and both Platinum and Silver Broadcast Design Aurora Awards.

I received Edward R. Murrow recognition for Network coverage of Hurricane Sandy and Dupont - Columbia Journalism School social impact award for Diane Sawyer's Caitlyn Jenner interview on ABC News Network and ESPN.

My passion for inclusion and STEAM is deeply rooted in my love for storytelling. I’ve produced storytelling media around girls’ and women's access to education, innovation, and technologies in the U.S., Africa, and India. I've also put this passion to work in non-profit outreach, collaborating with The Rockefeller Foundation, The Will & Jada Smith Family Foundation, and The Get Reel with your Dreams Foundation, led by Disney's Sade Baderwina.

Active Adobe Advisory Board Member and Panel Participant.

  • Fully-integrated and hands-on digital, mobile, branded content, broadcast, experiential and OTT (Xbox, Roku, AppleTV) Creative Director.

  • Provide creative direction to guide workflow, production, development, resources and marketing for a variety of brand packaging, content and cross-platform, responsive products.

  • Extensive experience responding to a variety of RFPs and successfully pitching content, campaign and brand creative.

  • Proven brand success with Agencies and Fortune 500 companies, including NBC News and Entertainment, ABC News and Disney Entertainment, AT&T, GE, Viacom, Coca-Cola, Samsung, Post-Newsweek, Apple and Clorox.

  • Review and provide creative feedback to team of their work relative to strategic goals, concepts and execution.

  • Effectively manage multiple projects in a fast-paced, digital and multi-channel environment.

  • Extensive experience with a variety of emerging technologies.

    – Launched first virtual 3D network news set at ABC News.

    – Launched first 24/7 network news LIVE STREAM at ABC News.

    – Launched first SnapChat news channel at NBC News.

  • Provide thought leadership and best practices around design thinking, agile methodologies and UI/UX best practices.

  • Active panel diversity and inclusion thought leadership participant with The Rockefeller and Will & Jada Smith Foundations, and ABC News’ Sade Baderinwa’s Get Reel with Your Dreams Foundation, Girls in STEM.

  • Participated in The 8th United Nations Global Forum media discussion on diversity and inclusion.

  • Nano-influencer with audience of over 25,000 followers across social channels.

CREATIVE DIRECTOR, New York, NY
Consultant 2016 - present

  • Assist clients including NBC News, Robb Report, Amazon Alexa, DCI, Rosetta Stone, Princeton Partners, Coach USA, Cox Media Group, Will & Jada Smith Family Foundation, The Rockefeller Foundation, and multiple SaaS start-ups.

  • Lead production teams and execute a variety of cross-platform products, content and campaigns on leading market platforms. Campaigns include but are not limited to on-air and digital video, experiential, PSAs, media-rich, immersive digital stories, native and branded, along with interactive experiences for on-air and socials; 360 brand specialist.

  • Lead digital teams in the development, planning, design, execution and analysis of all interactive and social marketing initiatives, including agencies, site, interactive storytelling and email.

  • Provide thought leadership and best practices around design thinking, agile methodologies and UI/UX best practices.

  • Pitch and present iterative designs, prototypes and progression of all creative to sales, marketing and executive staff.

CREATIVE DIRECTOR, New York, NY
Disney  2011 - 2016

Creative Direct and execute marketing content, digital packaging and multi-platform products for ABC News digital brand, including native campaigns, branded video and experiences, desktop, tablet, mobile and OTT (Xbox, Roku, AppleTV) apps along with video packaging for all original, derivative, LIVE stream, breaking news and digital series content. 

  • Executed multi-platform products for ABC News digital and on-air brand, including native campaigns, branded video and experiences, desktop, tablet, mobile, fully responsive and OTT (XBox, Roku, AppleTV) apps along with branded video packaging for all original, derivative, LIVE stream, breaking news and digital series content.

  • Worked closely with senior executive, editorial, production, marketing and brands to brainstorm conceptualize and execute design and monetization of all video and digital content and mobile products.

  • Brainstormed and planned around interactive experience and in-depth social media components, including Facebook, Instagram, Twitter and data visualization for digital and on-air.

  • Managed creative designers, developers, 2D/3D animators, staffing, workflows, capital planning and department budget.

  • Extensive managerial and hands-on experience with Adobe Creative Suite, PhotoShop, Illustrator, Aftereffects, Real-time VIZ, Maya, Soft-image and Cinema 4D for both Mac and PC platforms, along with working knowledge of html and javascript.

  • Worked closely with sales and marketing staff to conceptualize and produce all materials for various ABC News programming and strategic partnerships.

  • Acted as liaison between on-air and digital to ensure brand synergies across all platforms.

  • Provide thought leadership and best practices around design thinking, agile methodologies and UI/UX best practices.

CREATIVE DIRECTOR, New York, NY
NBC-Universal, Digital Studio  2007-2011

Creative Direct, conceptualize and design organically branded video and digital products for various fortune 500 brands.  Branded content included video series, micro-sites, rich media and various interactive products. 

  • Conceptualized and designed organically branded video content and digital products for various Fortune 500 brands.

  • Branded content included scripted and unscripted video series, micro-sites, rich media and various interactive products.

  • Worked closely with senior executive, production, marketing, distribution, brands and clients to brainstorm, conceptualize, create and package branded content for both domestic and international brands.

  • Executed design and monetization of all video content, digital and mobile products.

  • Brainstormed and planned around interactive experience and in-depth social media components.

  • Managed visual designers, developers, animators, staffing and capital budgets.

  • Maintained dynamic brand synergies with NBC Universal and Fortune 500 brands.

  • Presented iterative designs, prototypes and progression of all creative to sales, marketing and executive staff.

CREATIVE DIRECTOR, New York, NY
NBC-Universal, General Electric 2000 -2007

Worked closely with executive, editorial, promotion and design staff to conceptualize on-air brand, show packaging and specials programming for network and flagship broadcasts. Creative and design directed 24/7 News Network, MSNBC.

  • Worked closely with executive, editorial, promotion and design staff to conceptualize on-air brand, show packaging and specials programming for network and flagship broadcasts.

  • Creative and design directed 24/7 News Network, MSNBC.

  • Managed teams of up to 45 staff and freelance.

  • Oversaw branding for MSNBC, CNBC and NBC News network, specials, programming, promotion and breaking news.

  • Oversaw Nightly News brand transition between Tom Brokaw and Brian Williams. 

SKILLS

Adobe Creative Suite /Aftereffects/InDesign, Design Thinking (Stanford) and Agile Methodologies, Final Cut, Avid, 3D StudioMax, HTML, JavaScript, Keynote, SquareSpace, InVision, Sketch, PowerPoint, MailChimp, Hootsuite, Twitter, Facebook, Instagram, Panel Participant and Thought Leadership Speaker.