NJDOH Hormonal Contraceptive Public Awareness Campaign
Objective: Promote awareness and engagement around a new bill that removes prescription barriers to contraception, empowering women across New Jersey—particularly underserved communities—to take control of their reproductive health.
Challenge: Despite New Jersey's progressive stance, unintended pregnancies remain alarmingly high, especially among Black, Non-Hispanic, and Hispanic women under 18. A lack of access to contraception is a critical issue, and the challenge lies in building awareness and trust around the new legislation. The campaign needs to inspire action by demonstrating how the bill can empower women and improve health outcomes.
Strategy: Develop a compelling creative approach that highlights the empowerment and life-changing potential of a new bill removing prescription barriers to contraception.