Newark Department of Health
Objective: To increase community awareness, patient engagement, and trust in the New Department of Health’s services while highlighting its commitment to accessible and quality healthcare for Newark, NJ.
Challenge: Newark Community Hospital faced a competitive healthcare landscape with larger hospital systems in the region. Many residents were unaware of the hospital’s unique community focus, comprehensive services, and strong commitment to personalized care.
Strategy: A comprehensive marketing campaign, brand refresh and optimized website to enhance the hospital's visibility, emphasizing its community-driven approach and accessibility.
